Prepare to turn heads as the iconic Tuscadero pink hue makes its triumphant return as a color option for the revamped 2024 Jeep Wrangler.
Debuting on the 2021 Wrangler, this unmistakable shade pays homage to the vivacious character Pinky Tuscadero from the beloved 1970s sitcom “Happy Days.” Originally introduced as part of a limited-run series, Tuscadero pink quickly captured the hearts of enthusiasts, with approximately 30,000 customers opting for this bold expression of individuality, as noted by Bill Peffer, head of the Jeep brand in North America.
Now, this eye-catching hue makes a grand comeback as an $895 option, slightly elevated from its previous price of $395 for the 2021 model year. Available across a wide spectrum of Wrangler trims, including the Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and the revered V-8 Rubicon 392, which takes its final bow after 2024. For enthusiasts seeking a slice of automotive history, Jeep also offers the Rubicon 392 Final Edition, a fitting tribute to the end of an era—a future collectible that would undoubtedly shine in Tuscadero pink.
Choose your canvas wisely, as Tuscadero pink will be initially offered with a black hardtop, a body-color hardtop, or a black soft top. Later in the second quarter of this year, it will also grace Wranglers equipped with Jeep’s Sky One-Touch power roof, offering enthusiasts an unparalleled open-air experience.
While Tuscadero pink steals the spotlight, Jeep enthusiasts are spoiled for choice with an array of eight other captivating colors for the 2024 Wrangler lineup. From the rugged allure of Anvil and Granite Crystal to the electrifying presence of Hydro Blue and Firecracker Red, there’s a hue to suit every taste and adventure.
Beyond its striking exterior, the 2024 Wrangler undergoes notable updates, including a revamped infotainment system, standard side airbags, and mechanical enhancements aimed at elevating its legendary off-road prowess. Although the JL-generation Wrangler traces its roots back to the 2018 model year, its enduring legacy is poised to continue until 2028, with the anticipated arrival of the next-generation J70 Wrangler, featuring exclusive plug-in hybrid and all-electric powertrains.
As anticipation builds for the revamped Wrangler, one can’t help but wonder—will the interior offer a Leather Tuscadero option? While Jeep remains tight-lipped on this matter, one thing’s for certain: Tuscadero pink is poised to reignite memories and captivate hearts once more, embodying the spirit of adventure and individuality that defines the Wrangler experience.
