Following the triumph and subsequent decline of the second-generation Eldorado (1954-1956), General Motors (GM) embarked on a transformative journey. The third generation faced a sales slump in 1957 attributed to outdated styling in comparison to competitors like Chrysler and Imperial, which introduced the “Forward Look” design. In response, GM introduced refreshed styling in 1958, adorned with additional chrome. However, a US recession further dampened sales, affecting models like the bedazzled Cadillac and the ill-fated Buick Limited.
The dawn of change saw a transition in styling leadership at GM, with Bill Mitchell succeeding Harley Earl in 1958. Mitchell, known for his disdain towards excessive design elements, urged the design team to push boundaries. The result was the extravagant 1959 Cadillac models, characterized by colossal fins, enlarged grilles, and sleeker profiles, signaling a departure from post-WWII aesthetics and embracing Space Age design cues.
Accompanying the stylistic evolution were alterations in model nomenclature and lineup. The base model transitioned from Series 62 to Series 6200, offering two- and four-door variants alongside convertibles. Introducing the DeVille series as a standalone model line further emphasized Cadillac’s commitment to refinement and distinction. Meanwhile, the revered Sixty Special maintained its elite status, adorned with exclusive styling cues and a Fleetwood badge.
At the apex of Cadillac’s lineup stood the Series Seventy-Five, a symbol of opulence and grandeur. Available as a sedan or limousine, the Series Seventy-Five epitomized luxury with its expansive dimensions and unparalleled comfort.
The 1959 and 1960 Eldorado models marked a zenith in Cadillac’s history, showcasing engineering innovations and international acclaim. As the sole brand to unveil new models amidst industry turmoil, Cadillac reaffirmed its position as a trailblazer in luxury automotive design.
In our forthcoming installment, we delve deeper into the dimensions, performance, and technological advancements of the 1959 Eldorado, underscoring Cadillac’s relentless pursuit of excellence and innovation.
